February 21, 2024

The Evolution of Recruitment: The Case for Advertising Salaries

Times are changing. Research continues to show that salary transparency in recruitment is essential

In the realm of recruitment and job advertising, the question of whether to disclose salary information upfront has long been a topic of debate. Speaking from personal experience, I have harboured a bias against listing salary details in job advertisements. My reluctance stemmed from a traditional viewpoint that considered salary details as "commercial in confidence" – information that should be reserved for later stages of the hiring process. However, as the employment landscape evolves, so too must our strategies for attracting talent. Acknowledging this shift, I've come to realise the value of transparency in recruitment, particularly regarding salary disclosure.

The Changing Tide

The modern job market is characterised by its competitiveness and the shifting priorities of job seekers. Where once the security of a position might have been the paramount concern, today's workforce places a premium on transparency and openness from potential employers. This shift is not merely anecdotal; it is supported by a growing body of research.

Statistics show a clear trend: job postings that include salary information receive significantly more applications than those that do not. For example, a study conducted by SEEK revealed that job ads with salary details receive 47% more applications than job ads that don’t. Research also shows 62% of candidates find it frustrating when a salary isn’t included in a job ad. This data underscores the importance of transparency in the recruitment process, suggesting that candidates are more inclined to apply for positions when they have a clear understanding of the compensation package.

The Case for Transparency

The argument for including salary information in job ads extends beyond just the increase in application numbers. Transparency in salary disclosure can also enhance the quality of applications. Candidates who apply for positions with a clear understanding of the salary are more likely to be genuinely interested in the role and aligned with the employer's valuation of the position. This alignment can lead to a more efficient recruitment process, as it filters out candidates whose salary expectations are mismatched with what the employer is prepared to offer.

Moreover, transparency has been identified as one of the most sought-after qualities in employers. A research report by Glassdoor argued that most studies find employees are more productive and engaged when pay structures are transparent and predictable. This research highlights a broader trend towards valuing openness and honesty in the workplace, which extends to high productivity and engagement – something every organisation strives for.

Overcoming Bias

Recognising the value of advertising salaries requires overcoming longstanding biases. My initial resistance was rooted in a belief that salary information was sensitive and should be guarded. However, the benefits of transparency – increased applications, better-aligned candidates, high productivity, and fostering trust – present a compelling case for change.

In the modern job market, where the competition for talent is fierce, and the values of job seekers are evolving, transparency can serve as a differentiator for employers. By openly disclosing salary information, employers can position themselves as transparent and trustworthy, qualities that are increasingly important to today's workforce.


The world of recruitment is changing, and with it, our approaches to attracting talent must also evolve. By embracing transparency, employers can not only increase the quantity and quality of applications but also align with the values of a workforce that prioritises openness and honesty. In the dynamic landscape of recruitment, adapting to these shifts is not just advantageous – it's essential.

Article by Rebecca Wright, Director of HR Dynamics
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