Workplace culture is difficult to define as it is essentially intangible. In a workplace with a “good” work culture typically you will find:
- Staff proud of their workplace
- A positive and focused working environment
- Staff who enjoy coming to work
- Excellent communication
- Respected leaders
- A productive workforce
- Good customer service
- Low staff turnover
Why is workplace culture important?
There are many reasons why workplace culture is important. However, essentially it comes down to the fact that a business with a good work culture is more likely to achieve superior business results and be more resilient through tough periods than a workplace with a weak workplace culture.
This is because in a strong positive work environment:
- Staff will work harder
- Staff are more likely to take ownership of problems (and solve them)
- Productivity levels are higher
- Staff are more professional
- There is a better retention of staff and it will be sought after as a place to work
All of this translates to better customer service, company loyalty and increased profits.
Tips and Tricks To Creating a Positive Work Culture
- Ensure you have an excellent recruitment and induction processes to select the right people for your business
- Offer professional development to your staff to continue upsklling them in their roles
- Reward and recognize your team and individuals. Celebrate achievements publicly
- Deal with poor performers effectively
- Hold an annual staff engagement survey. These should be done confidentially and conducted by a third party
If you are serious about being a profitable, resilient business then get serious about the direction you want the workplace culture to take.